They are all good questions, particularly when the inquiring party is paying medical web marketing to advertise a website and attract visitors (and ultimately new patients). The problem? Strategies to simple SEO questions are usually greater than a little complicated.
Search engine listings are remarkably sophisticated systems. Note the application of the word “system.” A lot of people often imagine search engines like yahoo as some form of computer device that looks at the Internet within a nanosecond and returns a quick solution to an online searcher’s query.
That’s hardly the situation. Instead, search engines like google require notably intricate computer software, data centers and networking which costs vast amounts of dollars.
Today, doctors depend increasingly on search engines like google to assist them find new patients. Given the growing influence of the Internet around the business of medical, we’re dedicating a series to untangling the complexity of online search.
We’ll steer clear of the really geeky stuff but hopefully provide an adequate amount of the basics for the doctor simply wanting to become a better manager. Let’s start with this installment about the first rule of SEO.
Really the only exception to the statement is when you help Google or some other internet search engine. All through us, SEO is approximately information quality.
Search engines like google use software to look into all 250 million-plus websites on the Internet, using something called robots or spiders to “crawl” the sites. Within a process called indexing, these robots gather, analyze and store anything they find right into a database.
The Google database – stored on over a million computer servers around the world – is the thing that you, the web searcher, consider whenever you conduct a Google search.
Google, king of Online search
We’ll focus here on the search engines because approximately three of four Internet searchers use that particular internet search engine. This is regarding the only computer stuff any medical marketer or doctor may want to understand about Google:
Google crawls more than 20 billion web pages on a daily basis, based on Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for any particular Internet search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is probably by far the most closely guarded trade secret on the planet.
The Google algorithm assesses greater than 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is with the blending of such signals.”
Google keeps all of its data in a unknown variety of data centers around the globe, each typically costing as much as $600 million to build and contain up to 50,000 servers. Simply because search engines have numerous small databases, each centered on a keyword topic. This will make it easier for them to retrieve dexhpky73 in fractions of a second.
Okay. End of the techy stuff. We simply cite these statistics in hopes of endowing a feeling of humble respect for the purpose we look at the greatest human invention ever: the world wide web online search engine.
Otherwise, the project of improving search-engine rankings is focused on the quality of info on each web page.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines about the page, proximity of keywords to one another on that page, the page URL (website address) and PageRank, a Google way of measuring just how many other webpages link inward to that particular particular page.